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Why are Grant Goals So Important?

Goals are a must in order to start, develop, and complete any type of project. When writing grants, it’s no different! From the project design to researching the grantmaker to writing the actual narrative in a proposal, the details have to be clear. If properly defined, these goals will allow you to focus on what’s important while creating and/or adjusting new behaviors to accomplish your pre-determined goals.

Think of your goal as a dream with a deadline. Then, ask yourself the following questions: How will I complete this goal? What will it take to meet the deadline? What tasks/steps need to be completed along the way to move forward to the next? What defines the goal as being complete? Once you have these answered, then you can:

  1. Make a list
  2. Be proactive
  3. Confirm you have the tools needed to start working on the goals
  4. Research, evaluate, and re-assess
  5. Confirm the goal (s) has been completed
  6. Celebrate the completion of your goal

Grant applications have several components and it’s important to be able to distinguish the differences as well as understand how they’re connected. In order to properly communicate your organization’s plans to the funder, link each goal to the organization’s mission. Per Indeed (2022), here are three key benefits to having clear goals:

  1. Provides direction – Carefully crafting goals with specific, measurable and relevant details can lead to robust outcomes and tangible tasks for your organization to accomplish. 
  2. Clarifies ideas – Communicate your ideas clearly for the project. Increased clarity may help the funder better understand your objectives, which could lead to a greater chance of receiving the grant.
  3. Prompts action –  Since SMART goals require measurement and a timeframe, your team may feel more motivated to work toward various objectives. Prompting action is another way that SMART goals can impact your organization.

Here’s an easy way to help you remember the SMART goals!

S – Let’s be as Specific as Possible

M – Provide a Measurable Outcome and Impact

A – Achieving a Goal

R – Relevant to the Involved Parties

T – Timely, efficient, and under deadlines

Creating specific and clear goals allows you to stay focused on your organizational objectives and ensure alignment with the funder focus areas. In order to be effective and remain competitive, it’s imperative that your organization follow the instructions and adhere to the eligibility criteria outlined. Goals should focus on ways to actively achieve your organization’s mission and vision. By linking each goal back to the mission and vision of the organization, you will demonstrate coherence and dedication to your long-term and organizational goals and outcomes. 

Reference (2022). How To Write SMART Goals for a Grant Proposal (With Tips). Retrieved from